Marketing efforts have grown considerably over the past decade. With more and more young startups rising to compete with established brands, the competition seems to be up for grabs to anyone who’s savvy enough to take it upon themselves to be a unique service in this market of growing needs. Old school marketing has a new competitor with the New School of the internet and its vast methods of reaching a target demographic.
The age of convenience
Nowadays, the customers’ attention span has been greatly reduced to a minimum. Gone are the days when people waited for a series to come out once a week; binge watching culture is now the norm. The same goes when it comes to getting services. With the age of interconnectivity upon us, we are now able to access the Internet from anywhere as long as we have a smart device. This makes customers accustomed to having instant responses or results when it comes to their orders and queries. Being a business owner in this day and age means that you must be able to adapt to the growing mobile trends as people are demanding things faster and easier.
The impact of social media
Smart devices have made it possible to be connected to the world as more and more public areas are prioritising the implementation of Wi-Fi hotspots not just for office use but for public use as well. That being said, post-paid services allow for phones to connect to the Internet, similar to how laptop owners are encouraged to have a mobile data device for those who work on-the-go.
Social media outlets of a specific nature all have their potential of being accessed by billions of users worldwide. From YouTube videos to Twitter ads, to Facebook promotion, there seems to be no limit as to how the rise of the Internet age has introduced a brand new form of marketing. With the almost continuous connection to the Internet, everyone is prone to be bombarded with various ads with the social media outlets that they use.
Search engine optimisation
With the opportunities that these social media outlets offer to big companies to let their advertisements be seen for a hefty price, there seems to be a locked competition when it comes to advertising over the net. Payment for ads in these websites can cost you a hefty sum just for the small bit of screen time you get. But there is still one slightly old-tech method of promotion that still runs today. Search engine optimisation is the strategic implementation of increasing the probability of your website to pop up on the most recent pages of a search engine. Certain companies, like a digital agency in Sheffield, offer strategic calibration of your current websites and social media outlets to maximise their visibility to the common user. Though the battlefield of online marketing sure has changed with the consideration of commercialising social media outlets, there are still some hidden places to check out to bring your services’ name first among the rest.
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