For anyone considering opening a nightclub or a bar, it is important plan and strategize before making important decisions. There are a lot of things to consider before purchasing the property, planning the details and opening the space to the public. It is important to factor in the little things while making these important decisions. While some details may seem minor, they have the potential to influence the outcome and success of your bar or nightclub. Mistakes will be made, but some of those mistakes are certainly avoidable. Take a look at some of the most common mistakes new owners make.
Mistake #1: Neglecting the Importance of a Well-Designed Bar
It is common for bar and nightclub owners to pay contractors to help them create the look of the bar they will be operating. Choosing the right contractor is an extremely important step in creating the space you envision. Certain contractors are better for certain projects. Don’t hire a contractor who specializes in warehouse building when you need them to create an urban, decadent nightclub space. You need to hire someone that shares your vision and is able to execute that vision. Make sure you have open communication with your contractor, and that you take the time to plan the details of your space.
Mistake #2: Employment Issues
Bar staff mismanagement is another common mistake that bar owners make. When you’re picking out employees to hire and help you run your business, you have to make sure that you carefully assess each individual. This is very important because these individuals are the ones who will lead your business to success. If you are unable to hire the right people fit for the job, your business will suffer.
Apart from mismanaging your employees, you should also avoid hiring too many people; especially if your business is new. Once you hire employees for your business, see to it that they are motivated enough to help you succeed in this field. At the same time, give your employees the proper training so they will be able to master the job you have assigned to them. This will also help motivate your employees because they will see that you are interested in improving their skills.
Mistake #3: Investing in Too Many Products
While it’s good to have a wide variety of beverage options, it is not a wise move for a new business. The best thing you can do as a new business is to focus on a select number of drinks that you know will be popular for your establishment. By having just a few drinks available, you can concentrate on improving quality before adding a quantity of options to your bar list.
Mistake #4: Failure to Thoroughly Act on Marketing
Running a bar can be a pretty competitive business. This is why you will need to think of ways you can bring in more people into your bar than your competitors. One way you can do this is by thoroughly marketing your business. Even if you have the most delicious bar chow and drink list on the planet, you will need to market your business so that you can get the right people to frequent it. You can do this by building the brand, running creative promotions and having loyal patrons use word of mouth to boost your bars reputation. A combination of these tips should have people lining up to get into your club or bar in no time.
Written by the staff at Willie’s Pub and Pool. Willie’s has great drink specials and is one of the most atmospheric bars Columbia MO has to offer.