The business environment in the UK is tougher than ever before. With the ongoing geopolitical shifts, a slow economy and global uncertainties things are getting even tougher. Luckily, the increasing influence of the internet platform has helped businesses to capitalize the growing internet user numbers. With a well designed website it is now easier to tap into this new market and boost your enterprise beyond the borders.
Impressive internet User Stats
According to the office for National Statistics the UK boasts over 87% internet access. In 2016 alone 77% of adults used the internet to buy goods and services highlighting the importance of online presence for every business owner. Well, if you have been struggling to build your business it is time to hire a qualified web designer to build a professional website that will rank highly on search engine result pages (SERPs) and also convert.
Using an Established Web Designer
There is a proliferation of web designers in the market and finding the best can be a daunting task especially for start-ups. The choice of a web designer can either make or break your bid to make a breakthrough in the online market hence the need to choose carefully. Of course you might have read complaints by other business owners about unscrupulous web design services making it imperative to get more insight on the best professionals to use.
Below are some of the factors to consider when you approach different web designers in the industry:
- Consider the Experience
The internet is littered with people calling themselves expert web designers but without accessing their track record you cannot verify this. As such you need to take time to do a background check on the company and ask for their portfolio. Check the websites they have designed and if possible talk to the administrators of such websites to gauge the quality of service you will expect. A more experienced designer has more exposure to developments in the industry and this guarantees a more refined end product.
- Resources Base
This is something most clients don’t take time to assess and it always leads to issues in the long run. When hiring a web designer you have to ask about the talent pool in their ranks. For instance, do they have coding experts, graphic designers, content writers and other skill sets required to make your website functional? If these services will be outsourced there is a risk of getting poor quality website due to different approaches to coding and design. Always confirm the web designing company is offering in-house services and not outsourcing the development of your site.
- Look for Recommendations
If there is a website you admire within your niche or even from elsewhere don’t fear asking for referrals and recommendations. Most people will readily promote web designers who have given them impeccable services. Create a shortlist of such professionals and then start approaching each to find who the best is.
- Read Online Reviews
Finding the right services online has never been easier. There are many comparison websites featuring to web designers and they rate such services based on user reviews, range of services, reliability, price, customer support levels, and turnaround time among other factors. It is easier to find the top web designers from these platforms than using a search engine.
- Customer Support
Always use a web designing company that has excellent customer service because you will definitely need these during the development phase. Launching and after launching your website. To gauge the level of customer service to expect try making a query during initial consultations and check how quickly and helpfully the company responds.
It is also advisable to confirm about the content management system (CMS) platform that will be used, availability of hosting services, ownership of your domain, turnaround, mobile compatibility and the cost.