The smart IT-solution can streamline, automate and evaluate business processes and workflows with the aim of increasing operational effectiveness and growing revenue. This system is called marketing automation software.
Marketing automation tools are used by businesses of all sizes and types in many marketing operations such as B2B and B2C organizations. Possibilities of marketing automation software are truly impressive:
- Leads generation, nurturingand scoring;
- Clients data base segmentation;
- Customer lifecycle maintenance;
- Improved cross and up-sell;
- Customers acquisition and retention;
- ROI and KPI estimation.
With an ever-rising number of communication channels salespeople have to manage a great volume of information about their clients in order to provide them regularly with best services or products. This leads to more complex and complicated business processes. To handle all business tasks reps need marketing automation software which entails three essential modules: