Every business is and was young at some point in time. It grows only when it builds on one strength after another. A company that keeps doing things the right way and doesn’t commit too many errors will succeed, unless there is another great depression.
A business has some unique challenges and rewards depending on the industry and the promises or hurdles in its way. A standard approach doesn’t work in every industry. So if you have a young courier company, you cannot endorse what some technology startup or marketing firm is practicing. You need your own industry specific way to grow and develop into a brand.
Here is how you can develop your courier company.
- Your first objective is to build trust. No matter where you are, whether you send a parcel to India or you cater to local deliveries in and around where you stay, you must instill trust. Your courier network should know you are reliable, your customers or recipients of deliveries must know that you are bankable. Unless you deliver impeccable quality service, your young courier company will never grow. You may witness some spike in orders if there is a need and if there is no competition but that too will be short lived. Build trust and that is the first step to becoming a brand.
- Acquire clients. You have to grow your clientele. You can use the old school referral system or you can use online marketing, social media and any avenue you want. You need to keep increasing your orders so you can make more money. Growth is also a strategy to counter any kind of decline in revenue. When you keep growing, you don’t have to worry about losing a bit of your market share.
- Look for perennial clients. You will have the infrequent clients or some clients who would only hire your courier services once a year. You need annual contracts with companies or with people who keep sending couriers throughout the year. Such deals will ensure that you have a certain amount of revenue pouring in consistently.
- You should consider expanding your outreach. If you are catering to a particular geographical area, think of expanding by a few square miles. Look for nearby towns or districts which are reachable.
- Finally, expand your services. If you are catering to one type of couriers, get into other categories. Offer associated services so you can earn more and win more clients without any expansion of your base.