As the online community continues to grow, so has the need to deliver promotional marketing messages to your online community. Also known as online marketing, Internet marketing involves the use of tools and techniques to deliver relevant messages in a bid to create brand awareness, generate leads or make direct sales. Your choice of marketing techniques depends on your purpose of marketing, target audience, budget, timeline and if you are selling products or services among many more.
Social Media Marketing
This Internet marketing tool involves the use of social media sites to gain traffic or attention. To effectively use this platform, you need to create content that not only captures the attention of the readers but also encourages readers to share it with friends and other social media networks. As friends and friends of friends pick up the content and share your message across the community sharing platforms, your message will appear to come from a trusted third-party source. The electronic word-of-mouth marketing means the results will be earned media rather than paid media. People who trust your message are likely to keep coming back and keep themselves updated with any other messages you may post on the social sites. You can create and build lasting relationships with your audience regardless of their location in the globe. With a powerful audience behind you, you will no longer have to constantly hunt down new customers because your messages and existing audience is already doing it for you.
Email marketing is a popular Internet marketing tool that aims at sending a commercial message to a group of people. You can use emails to send ads, solicit sales, request businesses or promote products and services. This direct method of marketing can be ideal for you because it’s affordable, easy to create and track, it’s immediate, encourages call-to-action, it’s easy to share and it’s global. It is also highly personal because you can personalize, greet and target every person individually. It’s quite interactive because you can push your message to your audience as opposed to a website where you wait for customers to come in.
Search Engine Optimization
Popularly known as SEO, search engine optimization is effective if you want to improve the visibility of your website or web pages in a search engine’s organic search results. The higher your website is ranked and the more frequently it appears in the search results list the more traffic it will receive from the search engine’s users. Before implementing this marketing tool, you need to consider the actual terms users are using to find what they are looking for, how search engines work, what people are looking for and the popular search engines users prefer. Popular search engine optimization techniques include keyword research and content development. Other techniques used by SEO providers like Neueseo include management of online business development campaigns, review of your site’s structure and content, technical advice on web development and expertise in specific markets and geographies.
Content marketing can help build your brand and instill confidence in your company. Online content marketing includes fields such as blogs, podcasts, video games, training videos, e-books, white papers and how-to guides among other fields. Basically, it’s the art of communicating with your audience without selling. It is non-interruption marketing where you deliver information that makes your audience more intelligent and knowledgeable. The idea is to inspire business and loyalty from the audience. You can attract and retain your audience by consistently creating and curating valuable and relevant content. It is an ongoing process that you can integrate in your overall Internet marketing strategy.
Search Engine Marketing
SEM is a form of Internet marketing that seeks to promote your website’s visibility and position through optimization and advertising. It is a wider discipline that incorporates SEO and includes both organic search results and paid search results. SEM uses paid advertising, pay per click, article submissions, social marketing and search retargeting. In essence, search engine marketing is a broad term that uses various Internet marketing strategies.
Other forms of Internet marketing include affiliate marketing, referral marketing and mobile marketing. In general, online marketing aligns with the way marketers make purchasing decisions. It enables you to build relationships with prospects and existing customers. It’s not only convenient and effective but also suitable for small and large businesses.
This post is written by Larry Smith, the Director of Internet Marketing at Neueseo, who is an expert in Web Development, Online Advertising, SEO and a specialist in the management of Google AdWords Advertising Campaigns.